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Simcro revolutionises
sheep drenching
Taking the drudgery out
of drenching
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OPTILINE™ In action |
Patented Dosage lock |
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Sheep have been drenched for many years with devices that have
varied very little in their basic design philosophy.
Simcro in conjunction with Novartis Animal Health Inc. saw this
as an opportunity to start from scratch, to develop a drench gun
that would make a difference, to raise the bar for what farmers
expect when drenching sheep. Simcro has revolutionised
drenching sheep through innovative R&D design – OPTILINE™.
In 2005, Simcro was requested by Novartis Animal Health to put
forward design proposals for an innovative animal health
delivery system. This system had to match the character of the
new drench ZOLVIX® - “revolutionary”.
The OPTILINE™ drencher offers a superior drenching experience
via ergonomic design, animal welfare awareness, patented
technology, and customised thinking. Its origins stem from
drenching with a long neck beer bottle, the concept for the
OPTILINE™ drencher was born. As with all designs, the most
simple are usually the best. The design for the OPTILINE™
drencher is no different.
“Deciding to collaborate with Simcro was very easy. Their
reputation as a company that continually “thinks outside the
box” is something that we believed would support our new
innovative brand ZOLVIX®.” says Arthur Redpath, Global Brand
Manager, Farm Animal Marketing. “Our trust and decision to
choose Simcro was the right one - we are very satisfied”.
“Reliability, ergonomics, accuracy and practicality were
mandatory requirements, but Simcro also desired this new drench
gun to be appealing to an immerging user group; women or people
with smaller hands or less hand strength than the traditional
farmer. We have listened carefully to what farmers require
and we have delivered the OPTILINE™, designed specifically for
administering ZOLVIX®. OPTILINE™ was designed by
specialist engineers with extensive farming experience.
You be the judge.” Rod Walker, Simcro Director, Research &
Development Manager.
With an innovative R&D approach combined with confidentiality
made the collaboration with Novartis Animal Health possible.
Over the last four years that OPTILINE™ was being developed
“confidentiality” has not been compromised. Strong
attributes from a company that continues to deliver innovation
and technology into a range of areas including drenching
animals.
OPTILINE™ is a Trademark of Novartis Animal Health Inc.
ZOLVIX® is a registered trademark of Novartis AG, Basel,
Switzerland
www.ZOLVIX.com
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